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About Us

Mornings uplifted by the brightness of bergamot, gym sessions powered up by the perkiness of peppermint, working days sharpened up by rosemary...or how about the scent of purple lavender fields to drift off to sleep? 

I'm Jo, founder of Zoi London and those are some of the things that inspired me to get started while I was studying towards my Aromatherapy qualification in 2018. Life was pretty stressful, being a newly divorced single mum of two young kids with a career to put back on track.  

I started experimenting with essential oils to make life a bit more joyful. Then I started learning more about their other amazing benefits - like improved sleep and less falling ill. Long story short, I became convinced that life is better with some beautifully fragrant, healing ingredients thrown in.

Zoi means life in Greek. I hail from the other edge of the continent, Helsinki, but I've always been fascinated by Greek mythology. Zoi also happens to sound a bit like joy, so it was a done deal very quickly. From the start, it was clear to me that I wanted to only work with organic oils. I travelled to meet growers to choose oils that not just smelled but also felt right. People care for plants, plants care for people.

I'm also a yoga teacher and an Ayurvedic Yoga Massage Practitioner. Working with these oils adds a whole other dimension to bodywork and I can't wait to share some exciting new plans with you soon. Till then, I hope you'll love the scents as much as I've loved creating the collection!


Love & Light,